Lipstick Effect

They say the new F-word is "frugal". With the current level of uncertainty in the economy, many of us are looking for ways to tighten our belt. Even as we reduce expenses, it seems women still find a way to indulge themselves with more affordable "luxuries". It's called the lipstick effect. Leonard Lauder, the Chairman of Estee Lauder Companies, coined the term after September 11. Sales of lipstick skyrocketed. At Charming Life Designs, we are experiencing a similar effect with jewelry. Our sales have jumped dramatically since the economy went south. The pieces we offer are quality products at affordable prices. Consumers recognize and appreciate the value our products represent. One may not be able to afford that new pair of $500 boots but can afford to spend $40 on a great new pair of earrings. It still makes us smile without breaking the bank. So, visit us online and you might "find" something "fun" and "fashionable" while "feeling" good about being "frugal".

Lynn